Cover The marketing team at Eastern Communications led by Jed Estanislao (Photo: courtesy of Eastern Communications)
The marketing team at Eastern Communications led by Jed Estanislao (Photo: courtesy of Eastern Communications)
1 / 1
Tatler+
Keeping Filipinos closer to each other through digitalisation, Eastern Communications shows promise as a leader in the field
Tracing its roots back to the Spanish colonial period in 1878, Eastern Communications, a telecommunications provider in the Philippines, has been committed to providing strong connections to more Filipinos. In an era with speedy technological advancements, the value of reflecting on the foundations that have shaped us to where we are today is immeasurable.
Celebrating its 145th anniversary, the brand has consistently evolved while staying true to its century-long heritage of connecting Filipinos. Driving the company's vision of a digitally empowered nation with its innovative "Partners in Progress" campaign is the dynamic marketing team, led by Jed Estanislao. With his diverse background in engineering and marketing, he spearheads the team redefining the company’s approach to customer-centric strategies and digital innovation.
See more: In Asia, public service leaders find innovative ways to serve the common good
Above Marketing Head Jed Estanislao judges the Marketing Excellence Awards 2022 and announces the winners (Photo: courtesy of Eastern Communications)
Marketing Head Jed Estanislao judges the Marketing Excellence Awards 2022 and announces the winners (Photo: courtesy of Eastern Communications)
1 / 1
Reflecting on the company’s journey, Estanislao explains, “Understanding our history helps us appreciate the resilience and innovation that have brought us this far. By learning from past challenges and successes, we can better anticipate future trends, make informed decisions, and continue to innovate.”
Such efforts are a testament to Eastern Communications’ commitment to both its heritage and future. “We have long been partners of businesses when it comes to innovation, and this campaign highlights our transition from a traditional telecommunications provider to a leading Information and Communications Technology (ICT) solutions provider,” Estanislao shares. This initiative aims to aid enterprises of all sizes through ICT enablement sessions, regional summits, and a podcast series. This is designed to address the nation's pressing need to improve its global competitiveness.
One of the most significant aspects of its strategy is its focus on small and medium-sized enterprises (SMEs) and startups. Estanislao’s marketing team has initiated various programs. “By simplifying intricate ideas, we empower our clients to fully grasp and leverage the potential of our services,” Estanislao notes.
Above Hannah Lazatin, Brand Communications Head, addresses business media representatives at a briefing in 2024 (Photo: courtesy of Eastern Communications)
Hannah Lazatin, Brand Communications Head, addresses business media representatives at a briefing in 2024 (Photo: courtesy of Eastern Communications)
1 / 1
The podcast series, Thoughts on Tech, is particularly noteworthy. Featuring discussions with industry leaders, tech innovators, and successful entrepreneurs, it aims to educate and inspire listeners to embrace digital transformation. Topics range from the latest trends in ICT to practical advice on leveraging digital tools for business growth.
Maintaining a fresh and relevant brand is no small feat in today’s competitive landscape. Estanislao and his team achieve this by creating an authentic and engaging customer journey. “Our brand centres around maintaining a human connection while we push for digitalisation. It’s two opposing ideas, but that has always set Eastern apart,” Estanislao explains. The marketing team, a diverse mix of seasoned professionals and young talents, collaborates to create a cohesive and relevant message for their audiences.
Don’t miss: Familial ties and personal paths: Lucas Lorenzo takes on the reins at RCGI
Above The Marketing Communications and Strategic Marketing team together with Marketing Head Jed Estanislao at a company event mounted for Cable TV partners (Photo: courtesy of Eastern Communications)
The Marketing Communications and Strategic Marketing team together with Marketing Head Jed Estanislao at a company event mounted for Cable TV partners (Photo: courtesy of Eastern Communications)
1 / 1
Looking ahead, Eastern Communications’ marketing team has clear priorities. They plan to grow their regional presence, expand educational initiatives, and deepen their commitment to sustainability and corporate social responsibility. “We strive to become a managed ICT solutions partner of choice for businesses, ensuring we deliver cutting-edge solutions and maintain a competitive edge,” Estanislao states. With Jed Estanislao at the helm, the marketing team is not just keeping the company brand fresh; they are leading the way in terms of marketing strategies, ensuring that Eastern Communications continues to fulfil its promise in the digital age.
Explore what Eastern Communications has to offer on its website or contact (02) 5300-7000. Find the Thoughts on Tech podcast here.
NOW READ
How Asia’s chefs, entrepreneurs and researchers are working to ensure a planet-friendly diet for all
Wealth With Sophia: How to rewrite retirement so we can live our best lives
About
Dwyane Yra is a lover of life and a free spirit. She enjoys comedy, romance and horror films and novels. A graduate of Philosophy from De La Salle University, she is enamoured by the human psyche and what makes us human.
Work
Dwyane Yra has written for advertorials and features for Tatler. Email her at dwyane.dinglasan@tatlerphilippines.com for any enquiries and leads.
