BoBoiBoy is a Malaysian superhero character created by animation studios, Monsta (Photo: Monsta/Netflix)
Cover One of Monsta’s most popular superhero characters, BoBoiBoy, has the ability to separate into different personas (Photo: Monsta/Netflix)

Mohd Nizam Abdul Razak, CEO of Malaysian animation studio Monsta, opens up about being a kid at heart and finding creative inspiration in everyday objects

Robots with the power to transform everyday objects into high-tech gadgets and teenagers with the power of the elements to fight evil—these are some of the imaginative characters dreamed up by Mohd Nizam Abdul Razak of Malaysia-based animation studio Monsta for his shows. Monsta is behind several popular animated superhero TV series and movie including BoBoiBoy and Mechamato.

A passionate storyteller, Nizam is a kid at heart who, as CEO, is just as much responsible for strategising the company’s business decisions as he is for directing its creative approach. Oftentimes, he writes scripts and develops storylines with his team. In the second BoBoiBoy movie released in 2019, he even voiced the character of Papa Zola, one of the series’ main protagonists.

In 2022, when Monsta released its next series, Mechamato. The movie was a massive hit in theatres, earning RM35 million at the box office and making it Malaysia’s all-time highest-grossing local animated film.

Read more: Oscars 2024: If these Southeast Asian filmmakers had a choice, these would be the winners

The studio is also seeing success outside of Malaysia. In October 2023, its Mechamato series began airing on Japanese television, with the movie set to be shown in local theatres in 2024. Merchandise of the series are also being sold across e-commerce platforms and retail stores in Japan.

The second season of the studio’s BoBoiBoy Galaxy series is also being shown across Asia through multiple platforms, including Netflix in Southeast Asia, Japan and South Korea.

In his own words here, Nizam shares more about creating endearing and enduring tales that appeal to audiences of different ages, and the name of his next animated series.

Tatler Asia
Above Mohd Nizam Abdul Razak co-founded Monsta in 2009 to create a kid superhero that Malaysian children can relate to (Photo: Daniel Adams)

We saw a need for Malaysian children to have their own superheroes to admire. So we founded Monsta in 2009 and envisioned a superhero who was also a kid, balancing school and family pressures while fighting evil.

We launched our first original intellectual property (IP), BoBoiBoy, in 2011 after three years of development. The animated series features an 11-year-old boy named BoBoiBoy, who acquires elemental superpowers and forms a superhero team with his friends to protect Earth from alien threats.

Our second original IP, Mechamato, was released in 2022. It focuses on the adventures of a boy named Amato, who discovers a robot named MechaBot that can turn everyday objects into high-tech devices. The concept for the show came to me while I was in the middle of moving houses. My children were playing with cardboard boxes and imagined them being tanks and other fantastical objects. That reminded me of my childhood when I would do the same—play with everyday objects and use my imagination. So I thought, why not extend this idea to [the series]?

Our animators need to be kids at heart. They need to be able to imagine and understand the characters very well. 

Above The official movie trailer for ‘Mechamato’ from Monsta

We’ve been in the entertainment industry for more than a decade and are seeing our audience grow with us. Initially, our target demographic was children aged seven to 12. But as the years went by, so did our narratives. Our characters evolved, and now we have viewers aged 24 and older engaging with our shows.

The key to creating a show that endures is ensuring the storyline matures. This isn’t done merely by adding darkness or violence [to them]. We instead aim to craft narratives where characters grapple with loss and despair and learn that hard work and resilience matter more than relying on magical powers to solve every problem.

Launching a theme park is a dream of mine. This may take another five to ten years, so in the meantime, I will diversify our portfolio of shows. Both Mechamato and BoBoiBoy are focused on boy superheroes. I want to introduce shows about girl superheroes and stories centred around family. Our next major IP will be called Papa, which will tackle the family and early discovery more, catering to a younger audience. We are also working on a movie we want to launch by the end of 2024 and follow up with a TV series.


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