This move comes with the Singapore-headquartered influencer marketing company signing on Champ Medici, a Bored Ape NFT (non-fungible token) owned by the rapper’s son Cordell Broadus
Singapore-headquartered influencer marketing agency Gushcloud International has announced its entry into Web3—and its first move is partnering with Cordell Broadus, the son of American rapper Snoop Dogg, to launch a Web3 fund. Titled Welcome to the Block, it will invest in crypto and blockchain entrepreneurs and projects in Asia and across the world.
Gushcloud has also signed on Champ Medici, Broadus's Bored Ape NFT, to explore opportunities in gaming, music, consumer products and licensing deals.
This announcement comes on the back of two pop-up events that Broadus and Gushcloud collaborated on over the last few months: the first in April at the annual music and arts festival Coachella in California and the second at Marquee over NFT NYC week in June.
According to a press release statement from Gushcloud co-founder and group CEO Althea Lim, the company hopes develop more branded opportunities and marketing solutions for content creators and brands to enter Web3.
Lim co-founded Gushcloud with fellow Gen.T honouree Vincent Ha in 2011 with the mission of connecting audiences and brands with content creators and influencers.
In 2019, it strengthened its presence in the United States when it appointed hip-hop mogul Russell Simmons as president. With Lim, Simmons has helped to expand the company's global presence, including setting up its talent agency headquarters in Los Angeles and key offices in New York, Shanghai and Hangzhou. Gushcloud now has presence in 11 countries.
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