Cover Brunei-born Brandon Ng is the co-founder and CEO of Ampd Energy, an energy storage company based in Hong Kong that is working to make the construction industry emission-free

The Hong Kong-based entrepreneur shares how sustainable energy will be a worldwide concern in the latest episode of our Crazy Smart Asia podcast

There’s power in purpose, an innate knowledge of where your talents and interests lie. Yet, be it to avoid risk, chase revenue or satisfy other commitments, many potential leaders push this wisdom aside. Brandon Ng is an example of how listening to one’s core purpose not only has power but may even generate it.

Ng is the co-founder and CEO of Ampd Energy. Based in Hong Kong, the company employs energy storage systems to allow construction projects to be powered entirely without diesel, making them cleaner, quieter and safer.

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In our latest episode of Crazy Smart Asia, Ng explains how he abandoned his longtime goal of working in chemical engineering for the world of finance, only to return and find immense success with his true calling, kickstarting what he calls a “battery revolution”.

Here are a few excerpts from the conversation. Click the audio player below to listen to the full episode or subscribe via Apple, Spotify or wherever you get your podcasts.

Having priorities

“Making money is good but what is far more important is what kind of impact you are making in the world.”

Changing perceptions

“You wouldn’t expect a battery company to exist in the heart of Hong Kong as much as you would expect a submarine company in London.”

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Above Ng is a 2021 Gen.T honouree (Photo: Affa Chan)

Recognising needs

“We saw that batteries were going to be transformative for how power and energy were going to get used.”

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Following one’s gut

“When we started the company, we didn’t really know what pain points we were going to address. We just knew batteries would be big.”

Seeing potential in the bigger picture

“We were never trying to address the opportunity in China. We were trying to leverage the immense supply chain China was building around batteries—and use that in the global market.”

Standing at a new threshold

“Where we are in the battery world today [is] comparable to where the personal computing world was in the ‘80s.”

Quotes are edited for clarity and brevity.


Listen to the episode and subscribe using your preferred podcast platform on our Crazy Smart Asia podcast page.

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