Additional reporting by Sheena Golani
In recent years, plant-based meats have exploded onto the local F&B scene with a plethora of restaurants offering their own take, from Impossible Beef burgers to Just Egg sandwiches and Tindle chicken burgers. And while their health benefits are still considered a contentious topic to some, it is quite clear how these can have a positive impact on the environment.
To give you a bit of background, the United Nations’ Food and Agriculture Organisation reported that animal agriculture makes up for 14.5 per cent of the global greenhouse emissions, and most of these come from rearing beef and dairy cattle. Alternative meats such as Impossible Meat and Beyond Burger are made with different kinds of proteins, therefore reducing global carbon emissions.
“Switching to plant-based meat is a simple, powerful way to address climate change and spare resources like water and land for wildlife—for Earth Month and every other day,” explained Laurent Stevenart, country manager of Impossible Foods Singapore. That said, they rolled out the Earth Month campaign for the whole month of April to discover the environmental gains of choosing plant-based meats.
Impossible Foods teamed up with close to 100 restaurants, including Da Paolo Pizza Bar, Privé, Straits Chinese and Swensen's. The chefs prepared Impossible Earth Month dishes and exclusives in April, and after the campaign, they sold 240 per cent more Impossible dishes during the month as compared to the previous year.