Cover Jok Time Lugaw from Kra-Verse by Kraver’s Canteen
Jok Time Lugaw from Kra-Verse by Kraver’s Canteen
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Get ready to visualise and engage with a cloud kitchen like never before
Spearheaded by Gen T honourees Eric Thomas Dee and Victor Lim, along with Victor Mapua plus the likes of Christopher Po, Lance Gokongwei, Brian Cu, and Paulo Campos, Kraver’s Canteen has proudly introduced an immersive metaverse experience. They worked with a design firm to make their cloud kitchen concepts come to life so that us diners would be able to engage with the brands and visualise what they would look like as brick and mortar shops.
This project, which was two years in the making, has turned heads in the Philippine F&B scene for being truly innovative and a pioneer in the space. In fact, they tell us that it is the world’s very first interactive virtual food hall in the metaverse.
Above I Love U Stew from Kra-Verse by Kraver’s Canteen
Above I Love U Stew from Kra-Verse by Kraver’s Canteen
I Love U Stew from Kra-Verse by Kraver’s Canteen
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“We thought of one line that would sum up everything we wanted to do with Kra-Verse Food Hall. I said, let’s add thoughtfulness,” co-founder Eric Thomas Dee, shared. “Today, some consumers are getting the short end of the stick because everything is delivered for the same, if not higher, amount, but they don’t get to enjoy the ambience and service from a restaurant. We want to bring more value to every order.”
During the last few years, the way we engaged with food was all about takeaway and packaging–that quintessential dine-in experience had been missing in action. Dee told me of his frustrations, saying that he worked so hard to choose the flatware, plates, and tiny details at all his restaurants, excited to pamper diners and wished so badly that he could find a way to elevate the take-out experience in the same manner. He got to work and searched high and low in order to find the best packaging and unique self-heating containers to ensure that the restaurant experience could be mimicked at home, and toiled away with the team to introduce Kra-Verse to us all.
Above Jok Time Lugaw from Kra-Verse by Kraver’s Canteen
Above Jok Time Lugaw from Kra-Verse by Kraver’s Canteen
Jok Time Lugaw from Kra-Verse by Kraver’s Canteen
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“That’s where we will stand out,” Dee pointed out. “That’s where people will say, ‘Oh that’s Kraver’s, their packaging is so well-thought of’... We also want to make the packaging presentable enough so you don’t have to put it on a new plate. It’s something you’ll be proud to serve as is, right then and there.”
Through Kra-Verse, the cloud kitchen launched six new brands: Charsilog (a modern take on your favourite silogs), Krave (comfort food cravings that are ideal for sharing), I Love U Stew (a concept close to Eric Dee’s heart, inspired by his favourite Korean spot in LA), Jok Time Lugaw (where comedy meets hearty comforting soup), Gravy’d (for the most delicious gravy sauces on your favourite proteins) and D. Wade Burgers (where you will find classic and plant-based burgers).
See also: Kasama, a Filipino Restaurant in Chicago, Wins a Michelin Star
Above Charsilog from Kra-Verse by Kraver’s Canteen
Above Gravy'd from Kra-Verse by Kraver’s Canteen
Charsilog from Kra-Verse by Kraver’s Canteen
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With this, Dee and the team underscore that through their virtual food hall, Kraver’s Canteen is changing the cloud kitchen game. Not only can you visit the Kra-Verse to simply visualise their digital-only concepts, play games, and enjoy yourself, but you can even talk to staff and place your orders! With its network of 10 kitchens in Metro Manila (with more on the way) the Kra-Verse Food Hall could serve as the most cost-effective incubator space that will enable brands to go online and test new market areas.
Visit the Kra-Verse here.
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About
Isabel loves to learn, and see things from different perspectives. Connecting with people and engaging in new experiences to broaden her horizons is what inspires this storyteller, keeping her constantly curious, and excited for what's to come. An absolute love for all things F&B ignited a hunger to devour content from this world and keeps her jumping into tasty adventures around the globe. From the beauty of simple bites, to nuanced fine dining tasting menus, street food, and the art of entertaining, the multi-faceted nature of the dining experience is something she can't get enough of. A good cup of coffee or a glass of wine paired with a dash of witty conversation is a quick way to win her over. This editor loves travelling, food, music, skincare, fitness, and is only friends with people who love dogs. Guilty pleasure?: Binge-watching TV shows and movies she has already seen.
Work
Concept creation is the name of the game and branding takes centre stage in Isabel's day-to-day schedule. From producing shoots, conceptualising bespoke projects for our partners, relationship management, to cooking up features and events for Tatler Dining, this editor is a tried and tested foodie at heart. She mainly writes content for Tatler Dining, engaging in captivating discussions with restaurateurs, chefs, producers, and food enthusiasts to tell must-know stories. Aside from that Isabel manages Tatler Dining's flagship events like Off Menu, or Cocktail Festival and puts together the Tatler Dining Guide, our annual listing of the best eats around town.
Follow her on Instagram @isabelvmf.
