The first of its kind, Bakebe uses digital technology to enhance the conventional baking experience. Using foolproof recipes found on their user-friendly app, customers are able to create high quality, intricately designed baked goods that look like they were made by a professional pastry chef. Every corner of their newly opened studio is an Instagram bait—think floral walls and doughnut backdrops with scented props!.
Please explain Bakebe's concept and walk us through the process of taking a Bakebe class.
Chan Yujia: Bakebe is a co-baking studio. Each customer is provided with an iPad and required to choose a recipe from our app.
Sherrine Chua: Once the customer has registered and selected a recipe, we will show them to their station, where they will use one of our iPads to assist them in following the recipe. The iPad app has the whole process laid out step-by-step, from collecting ingredients from our shelves to baking the dessert. If customers have any questions, baking assistants are on standby to help.
CY: Our recipes are differentiated by difficulty levels. The harder the recipe, the longer it will take, the longest being three hours.
SC: Levels one and two includes desserts such as crème brûlée, cupcakes and cookies. Level three and above see the likes of cakes, macarons and seasonal mooncakes.