These food influencers share their top tips for creating engaging and aesthetic reels
It’s the sign of the times—posts and carousels aren’t getting the same reach as reels on Instagram, and those who can’t adapt to this newfangled video form will be left in the dust. It’s a fact that many food influencers have already embraced, pushing out seemingly endless reels with expert camerawork and video editing. While it certainly takes some effort, making reels is easier than you realise, so we asked some of the best food influencers on Instagram how they craft their reels. Ready to upgrade your Foodstagram? Read on to discover their secrets to creating such tantalising video content.
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1. Capturing the right action
The principal tenet of Instagram reels is not to be boring. According to Ken Poon (@kenpgl), “constant motion” in the reel adds a touch of dynamism to “keep audiences interested”. This means that the type of camera movement for stationary and non-stationary subjects needs to be different.
“For stationary objects, we can zoom in or zoom out,” Poon says. “For non-stationary objects, we can pan from left to right.” This way, no matter what you are shooting, your reel will be interesting to look at.