Good friends (and no strangers to the F&B industry, either) Carlo Calma Lorenzana and Bobby Basa Tenchavez turn their love for wine into a lucrative business
“Do what you love, and you will never have to work a day in your life.” So they say, but that seems to be a luxury that only a few blessed souls enjoy. Perhaps, it helped that high school friends and business partners Carlo Calma Lorenzana and Bobby Basa Tenchavez of wine distribution company Boca Juan Filipinas had a lot of practice working together and getting to know their products. As young entrepreneurs more than a decade ago, they would often play hooky and imbibe their favourite drink, starting happy hour as early as they could have. “Of course, we always thought going into the business of wine was a good idea,” Lorenzana chuckles.
Fate smiled kindly on the bosom buddies as the door to their dream venture cracked open. Coincidentally, Lorenzana’s father acted as a consultant for the Argentinian Pescarmona family’s conglomerate that was engaged in various industries, one of them being Bodega Lagarde which had vineyards on the foothills of the Andes mountains. In 2010, Tenchavez and Lorenzana flew to Hong Kong to meet with Lagarde general manager Sebastian Barboza (who was the export manager at the time) to formalise their relationship. Today, Bodega Lagarde is one of the largest exporters of Argentinian wines to the Philippines.
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Their portfolio has since grown to include Italian wines from Tuscan giant Ricasoli, as well as bold and modern Spanish wines from Bodegas Franco-Españolas (Rioja) and Bodegas Valparaiso (Ribera del Duero). Boca Juan wines are selected individually for their quality and price-to-value ratio. Their picks can only be procured from Boca Juan and other select stores– none of the wines are available in supermarkets and liquor stores.
Lorenzana and Tenchavez are kept busy throughout the year as they curate their wine selection when they are sent the latest vintages to taste. With four wineries, multiple brands, and numerous varieties, the business partners truly have quite the tedious—and intoxicating—task at hand.
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