Cover Photo: Instagram
Photo: Instagram
1 / 1
It already comes with a few accolades under its belt
Between modelling and filming Keeping Up With The Kardashians, it seems that 25-year-old Kendall Jenner has also spent the past four years working on something of a more libationary nature, as her latest Instagram post reveals.
818 is the name of Kendall's first solo venture, a tequila brand produced in the Mexican spirit's traditional heartland of Jalisco. The social media announcement finally sheds light on the spirit, which until recently flew under the radar while winning multiple awards at alcohol competitions such as the Chairman's Trophy at the Ultimate Spirits Challenge, and the Innovation Award at SIP Awards.
In keeping in line with tequila tradition, 818 is made exclusively using Blue Weber agave plants harvested from the highlands and lowlands of Jalisco. Three expressions will be made available upon launch: blanco, reposado and añejo.
Kendall's tequila brand is a departure from the beauty-oriented businesses of her sisters Kylie Jenner and Kim Kardashian-West, who founded Kylie Cosmetics and KKW Beauty respectively. 818's launch is a turnaround for Kendall, who in 2016 was described by sister Khloe to Elle as "really focused and determined" when it came to abstaining from alcohol.
Gavin Yeung is a Hong Kong-based writer and was the editor at Tatler Dining. He has written across the realms of F&B, design, fashion and travel, with a focus on in-depth profiles and experiential features. Previously, he held editorial positions at Hypebeast, Soho House and Vogue Hong Kong. He’s also a keen photographer and aspiring home bartender, and is constantly thinking of original, Cantonese-inflected (and occasionally questionable) cocktails to shake up. Follow him on Instagram at @gaviny.
