Johnnie Walker Releases Limited Edition Bottle to Support Philippine Conservation Efforts
Johnnie Walker releases a message in a bottle with its John Walker & Sons XR21 Philippine series. Placing Philippine conservation at the heart of its communiqué, the new limited-edition bottle features endemic Philippine animals that the Diageo-owned Scotch whisky brand strives to protect.
In partnership with Philippine Parks and Biodiversity, Johnnie Walker has designed the new bottles to feature three beloved animals: the Philippine Tarsier, the Philippine Eagle, and the Philippine Crocodile. “This landmark partnership targets at taking action to help ensure that we play our part in creating a balanced ecosystem for people and nature alike,” says General Manager of Diageo Philippines, Kavita Hans.
About the Animals
Primarily found in the islands of Bohol, Siargao, and Basilan, the Philippine tarsier is one of the world's smallest primates and are among the most distinct of our local wildlife. They were listed as "Near Threatened" by the International Union for Conservation of Nature (IUCN) last 2015. Meanwhile, the Philippine eagle, named our National Bird in 1995, is among the rarest avian species. It has been listed as "Critically Endangered" by the IUCN with an estimated population of 400 pairs. Lastly, the Philippine crocodile, which finds itself by the foothills of the Sierra Madre and in the Ligawasan Marsh in Mindanao, is now considered incredibly rare.
All such species are vital in maintaining equilibrium in the ecosystem. Furthermore, they are incredibly important parts of our cultural heritage as Filipinos and must be protected at all costs for future generations and for biodiversity.
The Next Steps for Johnnie Walker
Featuring an elegant, trapezoidal design, the John Walker & Sons XR21 Philippine series embodies a look of sophistication with each animal embossed on glass in metallic gold ink. The personality of the XR21 drink itself is as exquisitely opulent as its casing. Flavours are smooth, with a lingering hint of vanilla and citrus, before finishing off with whiffs of subtle smoke, caramel, and raisin.
A portion of the proceeds from the sales will be committed to help protect these endemic species through Philippine Parks and Biodiversity and their partnership with Philippine Eagle Foundation and Mabuwaya Foundation. Johnnie Walker is also supporting the reforestation initiatives of Philippine Parks and Biodiversity, to continue to restore habitats of wildlife species. This will be done in alignment with Johnnie Walker's Next Steps Initiative, which sees a big sustainability push at the core of the brand's ethos. “This project encompasses Johnnie Walker’s ambitious plans to reinvent how we do things, and to help restore and protect natural landscapes in the Philippines and in markets where we operate,” explains Hans.
The brand is also set to become fully net-zero—using recycled contents for plastic packaging and relying totally on renewable energy—by 2030.
Johnnie Walker and Philippine Parks and Biodiversity, as part of its educational initiatives, also launched a wildlife photo contest which garnered almost 200 unique entries of wildlife species in the Philippines. The contest aimed to spread awareness for our biodiversity, and to encourage others to take part in their conservation. To view the entries, you may visit this link.
The John Walker & Sons XR21 Philippine series is available at Liquor.ph