Aeos Auctions, founded by the former head of wine in Asia at Christie’s, Simon Tam, aims to make buying wine at auction more accessible. Why not bid on a bottle—or 12—at the first live auction of 2022 later this month?
A lot featuring three magnums of Domaine de la Romanée-Conti, Romanée-Conti 2003 sold for HK$1,187,500 at Christie’s Hong Kong’s Autumn Wine Auctions in 2021. A case of Domaine Leroy Clos de Vougeot 2015 went for HK$812,500. These are prices far outside the budget of many a wine lover.
But now, you can bid on great quality wine with exceptional provenance at entry-level prices thanks to Christie’s former head of wine in Asia, Simon Tam, who has set up his own wine auction house, Aeos Auctions.
“I think there is a real need to make wine accessible via the buying method of an auction,” says Tam, “because it’s not just about high prices. The reason I founded Aeos was to make wine accessible and transparent. Wine auction has been an industry long shrouded in mystery, and there’s no need for that.”
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Aeos will offer wines at a range of price points, with a selection that can include anything from mature Bordeaux Classed Growths—some with decades of careful cellaring, to First Growths from various vintages, matured champagnes, celebrated names from Burgundy, and notable New World bottlings. Everything on offer is ready to drink, though there will also be once-in-a-lifetime selections suited to the cellar or a special occasion. Wines are sold solo—some large format others standard, with some by the case or, unlike at many other wine auctions, in mixed cases.
Making wine accessible is something Tam has always endeavoured to do. In 1994 he founded the Independent Wine Centre in Hong Kong, pioneering wine education in the SAR and expanding it to Shanghai and Macau, before being headhunted to lead China’s—and then Asia’s—wine business at Christie’s, where he worked for close to a decade.
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