Chocolate maven Janice Wong has already enjoyed the sweet smell of success and celebrity. But with her latest venture, has she bitten off more than she can chew?
Janice Wong may have the ideal job. In a fruit and nutshell, she gets paid for eating chocolate (and ice cream) every day. She pays herself, admittedly—being an entrepreneur, empire builder and mistress of her own destiny—but had someone told me, as a child, that this was a possible career choice, I might have applied myself better at school.
We meet at a chocolate bar— inedible, sadly. Her recently opened concept at Great World City, Pure Imagination, features the bean-to-bar experience for chocolate aficionados, with a side order of homemade ice creams made with local, sustainably sourced ingredients. As a dessert chef, Wong has garnered more awards than she could possibly have shelf space for and even had a guest spot on MasterChef Australia. She’s already a legend in her own lunchtime.
Read more: Pure Imagination: Janice Wong Unveils New Bean-to-Bar Chocolate Space at Great World
We share a pot of tea and talk about chocolate, surrounded as we are by her vivid interpretations of what Chocoholics Anonymous refer to as an addiction. Wong’s creations are taste sensations and aesthetic masterpieces rolled into glorious bites, occasionally genuflecting to quintessentially Asian ingredients that should never feel at home in a confectionery. But she and her team make it work because she’s bloody-minded enough to challenge perceptions, even if not all of us might be ready for chilli padi choccies or BBQ Bakkwa Chicken pralines.