We speak to Crème De La Crème founder Lio Lim ahead of the opening of Malaysia’s first NFT-themed ice cream parlour
Innovation and creativity have always been synonymous with Crème De La Crème (CDLC). The famed ice cream parlour has upped the ante by opening an NFT-themed ice cream parlour at Sunway Pyramid.
Like what The Louvre is for traditional art, enter CDLC Sunway Pyramid and be immersed in a world of popular blue-chipped NFTs, such as Bored Apes Yacht Club, Moonbirds, Doodles, Gutter Cat Gang; historical NFT collections such as PunksVoxels, Dooggies; and trending NFTs like Kiwami Genesis and Imaginary Ones, which are part of an extensive collection of the ice cream chain.
Read more: Crème De La Crème's Revolutionary Beauty Elixir Ice Cream May Improve Your Skin
CDLC aims to provide the NFT-loving community with a collaborative space to immerse themselves in all things NFTs while being inspired by its celebrated artisanal ice creams and petits gâteaux. At CDLC Sunway Pyramid, one will enjoy exclusive flavours that are especially conceptualised for this NFT-themed parlour and inspired by none other than the most popular NFTs.
We speak to CDLC founder and managing director Lio Lim on going into the NFT space—a first for a local ice cream business.
Congratulations on the opening of CDLC’s NFT-themed ice cream parlour! Tell us more about it.
Thank you very much! I’m super hyped-up about our latest outlet. Apart from our craft as ice cream artisans, we’ve always been known to innovate and excite, and we see our latest outlet as a natural progression of our vision to stay ahead by constantly being current and relevant in an industry that can easily become stagnated and predictable.
CDLC Sunway Pyramid will be Malaysia’s first NFT-themed ice cream haven with a curated collection of NFTs worth over US$1million that we and our associates own. There will, of course, be an exclusive range of ice cream flavours and petits gâteaux (ice cream cakes handcrafted in the form of edible works of art) that are specially conceptualised and inspired by popular blue-chip NFTs.
See also: 9 Ways to Flex Your NFTs
We hear you’re a fan of NFTs. What is your personal experience with NFTs and crypto?
I’ve always challenged the conventional and am naturally fascinated with decentralisation, community-driven governance, and the amazing promise that blockchain technology brings to the table. I love cryptocurrencies that have utility, which not only solves real-world problems but drives the virtual gaming world and of course the metaverse.
I’m an avid art collector and when NFTs came to birth, they were like a digital extension of my passion. While the utilities of NFTs extend much deeper than being perceived as mere 'jpegs', its art form is what attracts me.