The Malaysian pewter producer released a special capsule collection to celebrate its UK flagship store opening

On October 14, 2022, Royal Selangor boutique opened its doors on the ground floor of the iconic Battersea Power Station. Boasting chic interiors decked out with design cues that pay homage to its bustling surroundings, the 1,132 sq ft space retains part of the original brick walls.

These were not the only preservations of history. Below the mezzanine floor are built-in pullout units that store, apart from Royal Selangor products, highly valued antique gazetteers of machinery and meters that were part of the power station. 

Related: Royal Selangor's Yong Yoon Li On Heirlooms And Millennials, And Why They Are Not Mutually Exclusive

“Known for its stately Art Deco style, Battersea Power Station is an iconic London landmark and one of the most innovative mixed-use neighbourhoods in this century. It occupies one of the most accessible locations in Central London, enabling us to serve our customers around London more effectively,” shares Royal Selangor's managing director Yong Yoon Li.

“Our store in Battersea Power Station will feature our new retail concept which enhances customer experience with immersive visual, tactile and audio-visual technologies. We plan to incorporate the building’s preserved and reconditioned switchgear devices in the store interiors.”

The boutique provides the dramatic backdrop for the award-winning pewter maker’s diverse lifestyle and home collections, showcased on up-light displays and complemented with LED screens and a decorative Metalesce pattern on the wall behind the cashier counter. Developed by Royal Selangor, Metalesce fuses a thin metal layer on substrate materials.

More: The King of Malaysia Turns The Power Back On at London's Battersea Power Station

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Inside the Royal Selangor boutique at Battersea Power Station
Photo 2 of 3 The various pewter collection in display
Photo 3 of 3 The Battersea Capsule Collection

Royal Selangor’s Battersea Capsule Collection was released to mark the store's opening, available at Royal Selangor stores and online. Perfect as house warming or Christmas gifts, the capsule collection comprises candle stands, flasks, photo frames and more decorative items styled after Battersea Power Station’s iconic architectural details, including its four chimneys, the signature brickwork facade, and the decoration of Control Room A’s coffered ceiling. 

Credits

Images  

Royal Selangor

Topics