Cover Magna Pars l'Hotel de Parfum, Milan

Ever wondered where the well-heeled, well-travelled and well-dressed stay in Milan during Fashion Week? Find out below...

Magna Pars l'Hotel de Parfum

Less well known but no less legendary, Magna Pars has something of an “if you know, you know” status among the jet-set crowd, who flock to secure one of its 39 suites during Milan’s fashion events.

The boutique hotel is housed in the former ICR perfume factory, owned and operated by the Martone family, which has been involved in Italy’s perfume industry for three generations. Once upon a time, they produced fragrances for the likes of Gianni Versace, Nazareno Gabrielle, Nicola Trussardi and Romeo Gigli, the Italian fashion designer whom the Los Angeles Times credited for “singlehandedly changing the course of fashion” in the 1980s.

And since smelling good is more or less religion at Magna Pars, at the heart of the hotel is a serene courtyard filled with fragrant trees and flowers including magnolias, azaleas and roses.

Magna Pars is tucked away on Via Vincenzo Forcella in Navigli, Milan’s trendy canal district, which is refreshingly free of tourists compared to other parts of the city, with casual-chic restaurants, bars and cafes, as well as Mudec, a museum dedicated to art and culture.

Hotel Principe di Savoia

Neoclassical architecture, a no-effort-or-expense spared concierge and an iconic presence on the Piazza della Repubblica for nearly a century... it's no wonder this stylish Milan hotel—known simply as "Principe" for those in the know—is a favourite among the rich, the famous, and the royal.

Celebrity sightings at Hotel Principe di Savoia have included Madonna, David Beckham, George Clooney and even the late Queen Elizabeth II. 

Queen Elizabeth II has stayed in the 5,400 square foot Presidential Suite, which comprises three bedrooms, a 12-person dining room, wraparound balcony and its very own private Pompei style spa, complete with a large swimming pool, sauna and Turkish bath.

Read more: Inside Queen Elizabeth II's Favourite Hotels Around the World

Bulgari Hotel Milano

Celebrities like Bella Hadid and Sting have been sighted at this coveted hotel. Hidden in plan site, Bulgari Hotel Milano sits in a leafy cul de sac just steps away from Via Montenapoleone’s shopping district. 

It has impressive facilities for a downtown Milan hotel, including a 43,000-square-foot terraced garden and a subterranean spa, which has a very villain-chic feel about it. There's also a rectangular indoor swimming pool tiled in gold and emerald Vicenza mosaics.

Above ground, things are a little less flashy but no less chic. The 58 rooms and suites are decked out in furniture from Antonio Citterio and B&B Italia—which are perfectly complemented by black Zimbabwe marble, Burmese teak and graphite-dyed, bleached oak.

The Bulgari Suite, a 969-square-foot residence that occupies the top floor of the hotel, is the best room in the house. Here', you'll find a private wraparound terrace, a bathtub carved from a single block of Turkish Bihara stone and a plush living room with a working fireplace.

Hotel VIU

From its design by Studio Gallizia to cuisine by Giancarlo Morelli, Hotel VIU has been a stalwart for Milan's well-heeled, well-travelled and well-dressed since it opened in 2017.

A vertical garden blankets one side of the hotel with cascading greenery, leading up to Hotel VIU's rooftop terrace and pool—the first pool in Milan that offers guests a 360-degree view of the city.

Parquet oak wood floors and dark wood contrast perfectly with airy colours and fabrics. The rooms are fitted out with furniture by Molteni, with some rooms featuring a sliding wall made from a tapestry of walnut, durmast, and rosewood. 

Read more: Fashion Meets Five-Star Luxury at These Designer Hotels

Armani Hotel Milan

Clean lines, chic minimalism and an unwavering commitment to quality—the Armani Hotel properties in Dubai and Milan embody everything we know and love about the Italian fashion house. Ever the perfectionist, Giorgio Armani himself has vetted every aspect of the hotels’ design and facilities, from the bespoke furnishings to the restaurant menus.

Armani Hotel Milano is located in the city’s Quadrilatero della Moda, or couture district, and features sculptural interiors in shades of pearl and stone.

The hotel encourages guests to embrace la dolce vita—the Armani way, of course. Enjoy an aperitivo at the impressive Bamboo Bar before a Michelin-starred Italian meal at Armani/Ristorante.

 

Fifty House Cellini

A key consideration when choosing a hotel for Fashion Week: Is there enough space for my clothes? 

Fifty House boasts some of the biggest guest rooms in Milan, so it's no surprise it's one of the top hotel picks for Fashion Week attendees. The interior design in its communal spaces is a moody mix of black slate, varnished oak floors and dimmed lighting. This is lifted with pops of retro in the form of bright velvet chairs and contemporary artworks. 

The hotel is located in a more residential pocket of Milan, which means it's surrounded by some gorgeous cafes and restaurants frequented by locals. 

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