In celebration of its 45th anniversary, Ocean Park is joining hands with The Sandbox to offer virtual entertainment experiences through non-fungible tokens (NFTS) and gaming
Non-fungible tokens (NFTs) have taken the world by storm and this momentum doesn’t seem to be slowing down any time soon. For the unacquainted, NFTs are a type of digital asset which comes in forms such as art, gaming and collectibles that are being exchanged over blockchain platforms.
Fashion houses, world-renowned celebrities, artists—and now the recreation industry—are rapidly jumping on the NFT bandwagon. And the latest example of this trend, is Ocean Park Hong Kong’s collaboration with The Sandbox, a leading decentralised gaming virtual world and subsidiary of Animoca Brands. This partnership not only marks the iconic landmark’s 45th anniversary, but also another momentous step in its brand development to create top-notch digital entertainment experiences.
According to the press release, the park is set to undergo a major revamp with more creative products and experiences offered in a format of NFTs. A range of recreational zones will also be created across different realms such as dining and wellness, offering guests a unique new way to explore the park.
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“As Ocean Park celebrates its 45th anniversary in 2022, the Park is transforming itself in many innovative ways. Not only are we revamping the park into brand-new retail, dining and entertainment, wellness and adventure zones, but we are also heading into the metaverse to reimagine the way we engage consumers, the way they connect with one another, and their adventures at Ocean Park,” said Ivan Wong, Chief Executive of Ocean Park.
“Our partnership with The Sandbox is one of the new initiatives that the Park has embarked on and a strategic move for the brand. It empowers the Park to develop immersive experiences, events and products in formats never before seen, and venture into new business areas made possible by technology. We will fill our virtual land at The Sandbox with creative content and offerings that are distinctively Ocean Park. We are confident that our fans and the NFT community will welcome the opportunity to explore Ocean Park in a whole new dimension while creating and sharing their user-generated content on our platform,” Wong continued.
Sebastien Borget, COO & Co-Founder of The Sandbox, also expressed his excitement about the collaboration: “We are thrilled to welcome Ocean Park to The Sandbox metaverse. As one of Asia's most dynamic leisure and resort destinations, Ocean Park also plays an iconic role in Hong Kong's cultural and entertainment landscape. We will work with them on setting the first example of how entertainment can be leveraged with NFTs and play-and-earn to engage and reward both local visitors and those from around the globe.”
The project is currently underway and further details will be announced soon. Visit Ocean Park’s official website here for the latest news.
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