Backed by Canto-pop king Aaron Kwok and legendary photographer Wing Shya, the annual event will take place this summer with a stellar creative team
The 46th Hong Kong International Film Festival (HKIFF46) is set to return from August 15 to 31 this year, having been postponed from its original date in March due to Covid-19 restrictions. This edition will take place in cinemas and via online platforms.
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A host of creative industry heavyweights will be fronting campaign efforts for this year’s event. Aaron Kwok, known for being one of the “Four Heavenly Kings” of Canto-pop, Hong Kong pop music, has been appointed the festival’s ambassador for the fourth time. Kwok will join forces with Hong Kong photographer and visual artist Wing Shya to create a series of photographs to promote the festival.
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“The last two years have been challenging for everyone because of the Covid-19 pandemic, not least for those who work in the film industry,” says Kwok in a press statement. “It is important to stay positive and, with productions resuming gradually, I am seeing signs of a recovery.”
