Cover Aaron Kwok (Image: HKIFF)
Aaron Kwok (Image: HKIFF)
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Backed by Canto-pop king Aaron Kwok and legendary photographer Wing Shya, the annual event will take place this summer with a stellar creative team
The 46th Hong Kong International Film Festival (HKIFF46) is set to return from August 15 to 31 this year, having been postponed from its original date in March due to Covid-19 restrictions. This edition will take place in cinemas and via online platforms.
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A host of creative industry heavyweights will be fronting campaign efforts for this year’s event. Aaron Kwok, known for being one of the “Four Heavenly Kings” of Canto-pop, Hong Kong pop music, has been appointed the festival’s ambassador for the fourth time. Kwok will join forces with Hong Kong photographer and visual artist Wing Shya to create a series of photographs to promote the festival.
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“The last two years have been challenging for everyone because of the Covid-19 pandemic, not least for those who work in the film industry,” says Kwok in a press statement. “It is important to stay positive and, with productions resuming gradually, I am seeing signs of a recovery.”
Above This year's key visual design by Frank Chan (Image: HKIFF)
This year's key visual design by Frank Chan (Image: HKIFF)
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Local graphic designer Frank Chan, who is best known for his avian-inspired motifs, will be creating the HKIFF campaign’s key visuals. He takes inspiration from the Eurasian tree sparrow, frequently seen in urban areas across East Asia.
“Sparrows are sprightly and charming, and they can be found in Hong Kong throughout the year,” Chan says. “They are just like us Hongkongers, busily flying around, from day to night, striving for a better life and reaching out for our dreams.”
Stay tuned for the line-up, to be announced in July.
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Zabrina is the Senior Editor, Arts and Culture of Tatler Hong Kong. She specialises in performing arts, visual art and film. Her wanderlust was first fuelled by the Mighty Rovers Antarctica Expedition 2010. Over the years, she has interviewed A-list artists and filmmakers, including Oscar winners Chlóe Zhao and Tim Yip, Golden Horse winner Sylvia Chang, In the Mood for Love cinematographer Christopher Doyle, Pachinko author Min Jin Lee, and Coachella’s first Chinese solo singer Jackson Wang. She won gold at the WAN-IFRA Asian Media Awards for her 2021 feature on the waves of hate crimes targeting Asian Americans.
