The premium tech-enabled collectables and campaign are a first for Formula 1 and will allow fans to interact with the sport in a brand new way
With another six races to go till the end of the 2021 Formula 1 World Championship season, homegrown phygital collectables company Mighty Jaxx has announced that it has entered a globally exclusive multi-year partnership with the sport that will feature a line of premium tech-enabled collectables that will look exactly like our favourite drivers on the grid.
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Designed by Yarms studio as a limited edition eight-inch premium vinyl art collectable, the Formula 1 2021 Mighty AllStars Collection will launch with the full grid of current drivers that include reigning champion Lewis Hamilton, former world champions Sebastian Vettel, Fernando Alonso and even some of the younger drivers such as Max Verstappen, Charles Leclerc and Lando Norris.
Fans can get their hands on premium editions of the collectables that have been designed in metal as well as champion and life-sized editions of the season’s top three drivers which will be released closer to December when the season wraps up.
Alongside Mighty Jaxx’s launch of the F1 2021 collection, Mighty AllStars will also be launching the Be First campaign which is a whole new way that fans can engage with the sport during the season.
From October, the campaign will allow F1 fans and collectors to make race predictions. For every correct prediction, fans will win points and move up the global leaderboard. The top three players on the leaderboard at the end of the season will have a chance to win exclusive signed F1 memorabilia from Mighty Jaxx.
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