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From finding a gap in Singapore's photography scene to establishing a signature style and thriving in trying times, this boutique photography outfit has come a long way in the last 12 years. Co-founder and creative director Elaine Lim shares more about the journey of White Room Studio
In 2009, White Room Studio was launched by sibling duo Dan Yeo and Elaine Lim in a tiny unit on the second level of a spacious heritage corner shophouse. Perched above a well-known local coffee shop in River Valley, the photography outfit soon gained traction with a well-heeled clientele comprising locals as well as expatriates. Over the years, their reputation has grown, gaining them multiple awards and a long list of new and repeat customers, who seek them out for their seemingly simple, yet emotionally charged portraiture skills, as well as elegant and powerful corporate photography.
Now, 12 years on, White Room Studio—whose staff team has grown from two to nine—occupies both the second and third floors of this beautiful colonial building with Peranakan architectural features. These interiors are also newly renovated, with every part of the space thoughtfully adapted to the themes most often used for studio portraiture.
Co-founder and creative director Elaine Lim shares her inspirations, dreams and aspirations along the 12-year journey of White Room Studio.
Let’s start from the beginning. What made you decide to take up photography?
Elaine Lim (EL) My mother. She was into photography when I was growing up in the 70s. It must have been a fairly unusual sight seeing a young lady toting a 35mm rangefinder all over Singapore! My brothers and I were constantly used as her photographic subjects. I guess somehow, the image of my young mother taking photos in a serious way stuck with me. Although I graduated with a computing degree, I accidentally discovered a burning passion for the fine art of photography when I purchased a film SLR during a backpacking hiking trip in Japan. I was incredibly lucky to find established learning support in Sydney, where I learnt about camera works, darkroom printing, and my biggest love – fine art landscape photography.