Azrul Rahim is on a mission to revolutionise domestic help. His Maideasy app allows Malaysians to hire cleaners whenever they need them, dispensing with the need for live-in maids, and provides self-employed cleaners with training and employment opportunities. What sets Maideasy apart from its competition is that its team is made up entirely of Malaysians. It also advocates gender parity in a job that is commonly perceived as female-oriented.
In his own words, Azrul gives us an insight into his work.
"Lately, it is my daughter who has been inspiring me. Having a child reminds you of your own mortality, the importance of fighting for what’s right in the world, which we can all agree is in quite a mess."