After news broke that Malaysians are to stay home on quarantine due to the Covid-19 pandemic on March 18th, businesswoman Datin Vivy Yusof knew she was not just content to sit around and do nothing.
The chief creative officer of FashionValet and dUCK has since become a vocal advocate on the welfare of the frontliners, using her influence as a platform to highlight their plight and what can be done to assist them.
She has since galvanised her loyal supporters into action. In just a week, her FV Covid-19 Support Fund raised over RM1mil from the general public to support those on the frontline as they tirelessly work to contain the spread of the virus.
Here's how Datin Vivy, who was in our March cover story about Asia's most influential people, made it happen.
Please share the story of why you decided to help the frontliners.
It all started on social media when I saw the chairman of Universiti Teknologi Mara (UiTM), Dato Sri Syed Zainal donating portable air conditioners to hospitals. So I contacted him to ask for hospital contacts because my husband Fadza and I really wanted to help to. From there, I got in touch with some volunteers and donated air conditioners, laptops, cash and food to sustain them through their work.
You started a huge chain reaction through your advocacy on social media.
I just couldn't sit and do nothing. At first I wanted to do this discreetly, because I didn't want people to think I was showing off. But then I realised I should tell others about this to inspire them to help and keep the momentum going. After all, that's what made me help in the first place because I saw someone else doing it.
After I went public with my initiative, I got so many DMs from other hospitals needing help and so many people wanting to help but didn't know how. Fadza and I knew we had to connect the dots.