Think Pink: Estée Lauder BCA campaign 2015 Landmark Illumination

Men, women, and Merlion—everyone came together in their best pink attire one balmy October evening to show their support in the fight against breast cancer. As part of the Estée Lauder Companies’ annual Breast Cancer Awareness (BCA) Campaign, the Singapore icon was illuminated in glowing pink lights to spotlight the importance of breast health. Guests were encouraged to pledge an action they would take to raise awareness of breast cancer, driving home the campaign’s message that every action counts.