The entrepreneur tells us why he decided to branch out on his own and why he’s only just getting started

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Photographed by Edgar Tapan (Hong Kong Tatler)

With panoramic views of the city, the rooftop of Ce La Vi seemed like a fitting location for Peter Cheung’s Tatler 10 photoshoot. After all, the entrepreneur has spent the past 20 years working in Hong Kong—he knows the city like the back of his hand, and in many ways the city has become Peter’s personal playground.

It was only last year that he decided to branch out on his own and form his eponymous strategic consultancy, Peter Cheung Asia. During the course of our shoot, Peter went between discussing the state of Hong Kong’s luxury and retail sectors to poking fun at himself while he sipped a glass of champagne, standing atop a table (he’ll do anything to get the best shot). It's during moments like these where I’m reminded that it’s these endearing qualities that explain Peter’s success to date and why he’s exactly where he needs to be.


Hong Kong has always been my home and I believe it is the only place that allowed me to have the amazing opportunities that I’ve had in my career. I think the people of Hong Kong have a “can-do” attitude that is unlike any other place, people here are always willing to advise and help you and I love the community spirit of the city.

I spent over 20 years at regional in-house roles at a various luxury brands so it made sense to branch out on my own and form Peter Cheung Asia. I hope to offer unparalleled and in-depth advice across the areas of marketing, communications and branding for my clients looking to break into or grow within the Asia-Pacific market. 

My proudest accomplishment to date is having the chance to work with some of the world’s most illustrious luxury houses such as Sotheby’s, Dior, Versace and Van Cleef & Arpels. It’s an honour to see how these brands have grown and to watch them continue to break new ground.

Looking back I wouldn’t have done anything different, I would have just told my younger self to relax more and live in the moment.

I take inspiration from my father. He’s a successul entrepreneur but more than that he’s a strong leader and an excellent manager. Aside from his professional traits, on a personal level he is very community driven and supports a number of causes, he taught me the importance of valuing a strong network and to give back to those who are less fortunate. 

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Photographed by Edgar Tapan (Hong Kong Tatler)

The best part of running your own business is that everyday is different. Having spent years in in-house roles, it’s nice to have a change of pace amd momentum. Some days it's daunting but most days I thrive in the excitement and endless possibilities.

My advice to budding entrepreneurs is not to go out on your own unless you absolutley love what you do. You really must love what you do because sometimes it can consume your whole life and you will have to be on and working 24/7 some days. If you’re in it for the long haul you can’t expect success to come quick and easy, it’s a process.  

My end goal is to further develop my company, for it to grow into a firm that can help luxury brand’s benchmark their market positioning and to refine their strategy and identity in the Asia-Pacific region.

In ten years, I see myself still based in Hong Kong but perhaps I would have expanded my office into locations further afield—who knows what the future may bring?

My words to live by are: “Love you, mean it!” My friends know that this is my catch phrase, it really is all about loving every aspect of your being and letting those around you feel the love too.  


Special thanks to CÉ LA VI

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