We speak to the entrepreneur about his new business venture, Attire House, which is set to elevate the men’s shopping experience in Hong Kong

IMG_5988.JPGBrandon Chau is the son of Brenda Chau and the late Kai-bong, a couple who weren’t afraid to go against the grain when it came to their style choices—so one could argue that breaking style conventions has always been in Brandon’s DNA. Aside from being a practising barrister, chairman of Noblesse Group, husband to Jenny and father to their two young boys, the lawyer turned entrepreneur recently celebrated the opening his latest project, Attire House, a gentleman’s concept store he co-founded with Roger Chan in the heart of Central. Praised for his style and always impeccably dressed, Brandon speaks to us about his latest endeavour and why he enjoys running his own business:

CB: What does Hong Kong mean to you?
BC: Hong Kong is my home and I grew up here. Although Hong Kong is a fast moving city and it can be quite stressful living here, Hong Kong is always where I feel most at home. 

CB: Summarise your businesses in one sentence
BC: Attire House and Noblesse Group are both lifestyle concepts that aim to offer the finest quality products with a strong emphasis on authenticity, craftsmanship and heritage.

CB: What is your proudest accomplishment?
BC: I have recently launched Attire House, a gentlemen’s maison that offers the ultimate men’s shopping experience, it’s a space that combines a gentleman’s haberdashery, barbershop and cocktail bar all under the one roof.

CB: What do you love most about running your own business?
BC: I like working with different people and for my line of business, I get to travel a lot to work and to meet many people from different cultures. It’s also great that my businesses are my passion and there is no better feeling than seeing my products or services making our customers happy.

CB: What advice can you offer budding entrepreneurs?
BC: Don’t underestimate the importance of hard work and have passion in all that you do. Most importantly, never give up on your dreams.

IMG_5942.JPGCB: As an entrepreneur, what do you think sets you and your business apart from the competition?
BC: I think passion is very important and I always believe that if you give 200% you shouldn’t be too far off. I feel that’s the soul of the business that hopefully will make them different. 

CB: Who inspires you and why?
BC: I am an admirer of Winston Churchill. I admire his grit and strength against adversity, especially when all hope seems to be lost, he always seemed to be able to bounce back and fight another day.

CB: Looking back do you wish you had done anything differently?
BC: Not really, I believe in fate and whatever will be, will be.

CB: What's your end goal?
BC: To live my life with little regret and live to my fullest.

CB: What are your words to live by?
BC: “To live honourably, faithfully and honestly.”

Attire House can be found on the 29/F at 8 Wyndham Street, Central

Photography my Michaela Giles

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