The Estée Lauder Companies returns once again with its war cry to fight breast cancer, this time partnering up with The One Academy. Students and lecturers of the institution were invited to capture the year's theme , 'Take Action Together to Defeat Breast Cancer' in a series of black and white photographs with a spot of pink. The selected shots were displayed in a photography exhibition that travelled through MidValley Megamall, The Gardens Mall, Pavilion KL, Komtar JBCC and Gurney plaza throughout October. Guests like Prof Dr Teo Soo Hwang, Gabrielle Tan-Helfman and Kung Suan Ai were among those invited to a special cocktail during the grand finale to have a last look at the photos before the campaign wraps up for the year.