Hogan, Store Specialists, Inc (SSI) and Tatler Philippines hosted select friends to welcome the brand to our shores. It was great to learn about Hogan’s journey, from its heritage to its present standing as a leader in contemporary luxury. Learn more about it here:

Hogan is effortlessly cool, chic, bold, dynamic, innovative and casually elegant, made especially for those who want to take control of their pace in life. Irene Martel Francisco, of Tatler Philippines welcomed everyone who joined this virtual event in celebration of the esteemed Italian fashion brand. Anton T Huang, President of SSI, spoke more about this newest addition to SSI brands, its origin, and distinctive aesthetic.

Read also: These New Hogan Sneakers Are The Perfect Match For Every Style And Aesthetic

Bespoke kits containing food prepared by Shangri-La at the Fort offered up several canapés, olives in roasted garlic, an artichoke and truffle spread, penne pasta with prawns and broccoli tossed with a heavenly pesto sauce. A bottle of Charles de Fere Brut was given to each guest to indulge in. As an additional surprise, Hogan sent gym bags as gifts to complete the experience.

Read also: Unconventional Hogan S/S 2021 Sneakers Are Now Up For Grabs

As guests enjoyed the carefully curated meal at the comfort of their homes, Stephanie Zubiri who moderated the event talked more about the brand's origins, from Filippo Della Valle's founding of the company in the 1900s up to how Hogan brand became an international sensation in the '80s. Guests have also seen the latest ad campaign of Hogan for Asia with international celebrity Wu Lei as its brand ambassador.

Hogan represents a more informal, functional yet elegant lifestyle. It raises casualness to a new, chic level. This Italian luxury footwear brand embodies the interests and attitudes of contemporary culture. Hogan launched casual luxury sneakers in 1986, being the first brand to have luxury sneakers. It is bold, curious and playful. Perfect for today’s way of life. 

During the event, the guests had a look of Hogan's Autumn/Winter 2020 Collection, which includes modern urban silhouettes in shades of  black, dark indigo and hues of green and white are mixed within a range of crafty sneakers, city boots and loafers that echo architectural figures.

As Hogan's journey is rich in heritage, each guest spoke about what makes their particular life journey so meaningful. The spontaneity and openness was very touching in how personal and deep the shared moments were. It was the perfect mix of people and the relaxed vibe that made the whole evening such an inspired learning look at life. Truly a voyage into what matters today.

Zubiri capped off the evening with a toast to the latest addition to SSI brands and reminded guests to visit its store in Rustan's Makati and Shangri-La Plaza.

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