Salvatore Ferragamo shone the spotlight on Seoul at the presentation of the pre-fall 2017/18 women’s footwear collection in Shilla Hotel’s Yeong Bin Gwan space in Seoul.
Created by new design director Paul Andrew, the kaleidoscope collection was exhibited as a multi-sensorial experience festooned with illuminated balloons and architectural collages of Florence.
Korean style icons Lee MinJung, Jung RyeoWon and SeolHyun joined Eraldo Poletto, CEO of Ferragamo group, and James Ferragamo, Women's and Men's Shoes and Leather goods Division Director, at the event. Some reinvented icons include the updated ‘F’ wedge, the 1930s column heel and a new neoprene sneaker.