Summer is here and boat parties, backyard barbecues and swimming under the sun are some of the best ways to conjure that holiday feeling. Sandy Ip knows there’s nothing like a new outfit or swimsuit to really set the season swinging, which is why last year she launched The Beach Project, a new shop for luxurious, high-quality resort wear. As well as the entire range being available online, The Beach Project is set to return as a permanent location next month at Pacific Place.
Rather than carry a vast number of pieces from as many designers as possible, Ip has carefully assembled a select line of garments and accessories that
meet the needs of her customers without overwhelming them with choice. The items she sells range from asymmetrical, colour-blocked bikinis and one-pieces from sustainable New York City brand Jade Swim, to minimalist tennis outfits from Seventies-inspired London label Jupp Sport, to every style of sunglasses under the sun from Revé by René by Hong Kong designer René Chu, one of Ip’s closest friends and business supporters.
With her latest idea, Ip hopes to follow the success of The Ski Project, her first online store, founded in 2016. Ip’s solo ventures follow years working in the luxury fashion business for brands including 3.1 Phillip Lim, Chloé and Christian Louboutin. She was inspired to begin selling snow gear by frequent business trips to Europe, where, she says, “skiing is not only a sport but a lifestyle”.
An avid skier herself, Ip took frequent holidays to the mountains of Niseko, Japan which left her longing for fashionable winter clothes and accessories. “There were many well-designed hotels and world-class dining establishments, but I was not able to find stylish yet functional winter wear that could transition from ski to city,” she says.