Dressed in their Prada best, a select group of VIPs including Eleanor Lam, Victoria Tang-Owen and Feiping Chang joined forces for the relaunch of the Prada Linea Rossa collection. Over 600 guests mingled in the packed Canton Road store sipping on champagne and cocktails while perusing the new pieces. First launched in 1997, the Linea Rossa line saw athletic wear designs marked by the familiar red stripe logo. Today, it’s new incarnation sees bright pops of neon colour in ready-to-wear street and sporty styles—fundamentally Prada, it captures an elevation into functional modern luxury. We spotted Jaime Ku, Esther Sham and Harris Chan perusing the clothes and accessories on show, while DJ Elli Rose spun tunes adding to the buzz in the air.