Cover GAP, FRANCE - JANUARY 20: Lorenzo Bertelli of Italy and Simone Scattolin of Italy compete in their FWRT Ford Fiesta RS WRC during the Shakedown of the WRC Monte Carlo on January 20, 2016 in Gap, France. (Photo by Massimo Bettiol/Getty Images)
GAP, FRANCE - JANUARY 20: Lorenzo Bertelli of Italy and Simone Scattolin of Italy compete in their FWRT Ford Fiesta RS WRC during the Shakedown of the WRC Monte Carlo on January 20, 2016 in Gap, France. (Photo by Massimo Bettiol/Getty Images)
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PRADA 2022秋冬大秀Miuccia Prada和Raf Simons攜手合作，將日常與精緻融合碰撞傳統。而你知道PRADA下一代準接班人是誰嗎？ Lorenzo Bertelli從賽車手回歸企業接掌PRADA大業，為集團實踐時尚永續而持續努力。
Above NEW YORK, NY - MAY 6: Miuccia Prada attends The Metropolitan Museum Of Art's 2019 Costume Institute Benefit "Camp: Notes On Fashion" at Metropolitan Museum of Art on May 6, 2019 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
NEW YORK, NY - MAY 6: Miuccia Prada attends The Metropolitan Museum Of Art's 2019 Costume Institute Benefit "Camp: Notes On Fashion" at Metropolitan Museum of Art on May 6, 2019 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
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來自義大利的奢華品牌 PRADA於1913年創立，創始人為Mario Prada，米蘭市中心開立了第一家精品店後因此誕生，從手袋賣到行李箱、從時裝到皮鞋......這間百年品牌的靈魂設計師、創意總監由 Mario 孫女 Miuccia Prada 掌舵，自2020年更宣布將與 Raf Simons 共同擔當品牌設計師，延續PRADA創新與傳統併容的品牌DNA。
延伸閱讀：獻給愛與和平！Balenciaga 2022 秋冬大秀難得感性：「一場人造暴風雪後又是一個嶄新的開始」，是時裝發表更是一席溫暖宣言！
而雙雙邁入「70從心之年」的年歲，Miuccia Prada 與 Patrizio Bertelli 也積極佈局下一代的接班之人。長子Lorenzo Bertelli 在2017 年加入了這個時尚家族企業，並於2021年5月加入了家族品牌董事會9名成員之一，當他以帥氣外型與尊凡氣質亮相時，再次引起了眾人的目光。Lorenzo Bertelli 到底是誰？而他持有該公司50.5％股權，Patrizio Bertelliu也正式宣布他將成為新一代接棒CEO的人選。
Above MILAN, ITALY - SEPTEMBER 22: Lorenzo Bertelli poses in the Winners Room at The Green Carpet Fashion Awards, Italia 2019, hosted by CNMI & Eco-Age, at Teatro Alla Scala on September 22, 2019 in Milan, Italy. (Photo by David M. Benett/Dave Benett/Getty Images for Eco-Age Ltd)
MILAN, ITALY - SEPTEMBER 22: Lorenzo Bertelli poses in the Winners Room at The Green Carpet Fashion Awards, Italia 2019, hosted by CNMI & Eco-Age, at Teatro Alla Scala on September 22, 2019 in Milan, Italy. (Photo by David M. Benett/Dave Benett/Getty Images for Eco-Age Ltd)
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33歲的 Lorenzo Bertelli 原本追尋著自己的飛車夢，他是義大利專業賽車手。從2011年 Bertelli 就開始他的賽車手生涯，他進入義大利FWRT s.r.l.車隊的賽車手，參與世界越野錦標賽（World Rally Championship），帥氣不羈的外型引發熱烈討論。
Above GAP, FRANCE - JANUARY 20: Lorenzo Bertelli of Italy and Simone Scattolin of Italy compete in their FWRT Ford Fiesta RS WRC during the Shakedown of the WRC Monte Carlo on January 20, 2016 in Gap, France. (Photo by Massimo Bettiol/Getty Images)
GAP, FRANCE - JANUARY 20: Lorenzo Bertelli of Italy and Simone Scattolin of Italy compete in their FWRT Ford Fiesta RS WRC during the Shakedown of the WRC Monte Carlo on January 20, 2016 in Gap, France. (Photo by Massimo Bettiol/Getty Images)
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Above Lorenzo Bertelli of FWRT, at the podium ceremony during the last day of Rally RACC Catalunya, on October 16, 2016 in Salou, Spain. (Photo by Joan Cros/NurPhoto via Getty Images)
Lorenzo Bertelli of FWRT, at the podium ceremony during the last day of Rally RACC Catalunya, on October 16, 2016 in Salou, Spain. (Photo by Joan Cros/NurPhoto via Getty Images)
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Above Lorenzo Bertelli twitter
Lorenzo Bertelli twitter
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Lorenzo Bertelli 在Prada擔任數位行銷部門總監、企業社會責任（CSR）負責人，負責Prada在新興數位世代所展現的品牌樣貌。
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他將焦點放在時尚品牌實踐永續的責任、減少碳排放量。2019年，Prada就推出了Re-Nylon系列，以義大利尼龍紗線生產商Aquafil製作的回收尼龍線紗「ECONYL 」來打造Prada系列商品，計畫Prada旗下指標的尼龍織品都替換成回收尼龍ECONYL 。更發展有機丹寧系列、Miu Miu也推出升級再造丹寧系列，為時尚品牌推動永續不遺餘力。讓我們期待在Lorenzo Bertelli 所帶領下Prada的時尚風潮吧。
