Bumble founder and CEO Whitney Wolfe Herd took the bull by the horns and came out on top with a billion-dollar idea that operates on kindness and respect
The skeptics thought no woman would ever make the first move. But Whitney Wolfe Herd, young, creative, and undaunted, stuck to her guns. In just four years, her women-centred social networking platform Bumble accumulated over 50 million users in 150 countries, with ladies having made the first move almost a billion times globally. These impressive numbers are only part and parcel of an even more powerful narrative—one that Wolfe Herd was able to move forward with on her own terms because she refused to go down without a fight.
Her first foray into the business of online dating apps was through Tinder, which she co-founded and helped propel to success. In the wake of harrowing experiences of sexual harassment and discrimination involving a co-worker, Wolfe Herd decided to leave the company. It was a difficult time; she became the target of cyber bullying, which left her feeling depressed. This inspired her to sketch out the concept of Merci, an online safe space for women.
Andrey Andreev, the founder of dating platform Badoo, met with Wolfe Herd and encouraged her to utilise her woman-first concept to build a new dating app. Initially reluctant, Wolfe Herd realised the once-in-a-lifetime opportunity Andreev presented. Within weeks Andreev became Wolfe Herd's founding partner in Bumble and, together, they built what evolved into the fastest growing social network in the world.