Cover Prince Harry takes a new job with Silicon Valley startup BetterUp Inc (Image: Getty Images)

Mental health and coaching company BetterUp has appointed Prince Harry to the C-suite

Prince Harry continues diving head-first into the working world following his and Meghan Markle's unceremonious exit from senior royal life in early 2020. On the heels of the couple's revealing interview with Oprah Winfrey and news earlier this week that the executive director of their foundation Archewell has already resigned after less than a year on the job, today, coaching and mental health startup BetterUp Inc announces that Prince Harry will join the Silicon Valley firm as its Chief Impact Officer. 

According to the announcement, first reported in detail in the Wall Street Journal, the prince's role at BetterUp will focus on giving "input into initiatives including product strategy decisions and charitable contributions," as well as serving as a public advocate. 

"I intend to help create impact in people's lives," Prince Harry told the Journal in an email. "Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.

"This is about acknowledging that it isn't so much what is wrong with us, but more about what has happened to us over the course of life," he wrote. "Often because of societal barriers, financial difficulty, or stigma, too many people aren't able to focus on their mental health until they're forced to. I want us to move away from the idea that you have to feel broken before reaching out for help."

This appointment is the latest in a months-long media blitz Prince Harry and Meghan Markle have undertaken, beginning in early February with the announcement of their second pregnancy, which precluded the announcement of the Oprah interview by just a few days.

In the tell-all interview, the couple levied accusations of racism against Harry's immediate family along with a series of claims, including accusations that courtiers confiscated Markle's passport and personal effects for more than year; that the Duchess of Cambridge made Markle cry; and that the prince and Markle were "secretly married" in a garden ceremony three days before the £32 million wedding that was broadcast worldwide. 

See also: Oprah's Royal Interview: 10 Revelations From Meghan Markle & Harry

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