When we met Bella Hadid last week, she had flown in from a whirlwind weekend in Dubai, and was flying off to Tokyo in 24 hours. A Tag Heuer party planned in her honour was 3 hours away, yet here she was, smiling, chipper and fresh as a daisy. Scores of fans congregated outside the Swiss watchmaker’s boutique in The Gardens Mall, hoping to catch another glimpse of the model, dressed in an all-silver ensemble and snake motif gogo boots. It was her first visit in Malaysia, and we had 5 precious minutes to catch up to her. Within that timespan, we discovered there’s more to Bella than meets the eye, that no amount of social media impressions can capture.
1. What are the fun privileges you enjoy most as the face of Tag Heuer?
Above Bella takes up the Tag Heuer #DontCrackUnderPressure challenge. Photo: Tag Heuer
“It’s probably travelling to great place like Kuala Lumpur. We went to the F1 Grand Prix race awhile ago in Monaco, and it was a great experience to be with the entire Tag Heuer team. To meet everybody, to really get to know the brand and the watches. I might be able to go to Switzerland to see how they’re made and that’s a big learning experience. With modelling, you go in and out of shoots, you see your pictures, and that’s it. With Tag Heuer I get to learn and experience things and it’s such a blessing to be able do so.”
2. What are the characteristics you share with the brand, as an individual?
Above Bella Hadid embodies the Swiss watchmaker's values of strength and class, and has been the label's brand ambassador since 2017
