It’s one of several ways the Hong Kong women’s clothing brand has sought to be unconventional over its 23-year history, which has included runway shows inspired by avant-garde painters, takeovers of iconic Hong Kong landmarks like the Space Museum, and a show staged atop an airport.
“I feel fortunate that I’ve been able to turn my imagination into reality,” says Harris Chan, Moiselle’s creative director-turned-CEO and son of Shirley and Boby Chan, who founded the brand in 1997. Harris Chan didn’t walk into his role leading the brand: he first gained fashion degrees from the prestigious schools London College of Fashion and Central Saint Martins, and upon starting in the family business as an officer, took time to learn what employees did at each level of the company.
With his reputation for imaginative catwalks, Chan is credited with re-energising the label and extending its reach to new markets in Asia, including Macau, China, Taiwan and Singapore. Encompassing road, air and sea, here are some of Moiselle’s most memorable shows.