Ultimate indulgence has arrived in Kuala Lumpur with the opening of Magnum's first Pleasure Store at MidValley Mega Mall. Personifying the Belgian chocolate brand and premium positioning, the ice-cream store revealed its new space to pleasure seekers like Datuk Kelvin Tan, Selina Yeop Jr and Ning Baizura, who were invited to rediscover their personal Magnum pleasure moments by creating their own magnum ice-creams. Using the finest ingredients carefully chosen by head pastry chef Miko Aspiras, guests created their own customised ice-creams by selecting their preferred naked Magnum before choosing from a plethora of coating, toppings and drizzles to dress it up. Also present at the opening were Herry Budiazhari, marketing director of Unilever Holdings Malaysia and Joseph Tan, managing director of Magnum Malaysla.

'gallery right' 'gallery right'
'gallery right' 'gallery right'
Photo 1 of 16 (L-R) Marketing director of Unilever Holdings Malaysia, Herry Budiazhari; Selina Yeop Jr; and managing director of Magnum Malaysia, Joseph Tan
Photo 2 of 16 (L-R) Alice Boucher, Allya Abdullah, Wan Marina and Ayub Ali
Photo 3 of 16 (L-R) Damien Ooi, Datuk Kelvin Tan and Bon Zainal
Photo 4 of 16 Nurul Wahub Depp and Eric Depp
Photo 5 of 16 (L-R) Gonzalo Salazar, Ana Baranano and Jose Baranano
Photo 6 of 16 Dr Nadzri Mokhtar
Photo 7 of 16 Goh Unlu and Nicky Lim
Photo 8 of 16 Belinda Chee with her customised Magnum ice-cream
Photo 9 of 16 Chef Miko Aspiras, Magnum KL Head pastry chef
Photo 10 of 16 Julaiha Packeer and Arif Anvar
Photo 11 of 16 Kiran Jeyabalan and Ayub Ali
Photo 12 of 16 Nabil Hariz Mohd Ariff
Photo 13 of 16 Melissa Wong and Kate Petridi
Photo 14 of 16 Ning Baizura
Photo 15 of 16 (L-R) Nor Atirah, Nur Syafiquah, Erin Malek and Suzie Eryanty
Photo 16 of 16 Patricia Knudsen
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