Joyce to the World: Re-Launch of Joyce Central

Fashion retailer JOYCE Boutique has been the innovative frontrunner of Hong Kong’s fashion industry for over 40 years, and the company never seems to run out of ideas to amaze the world. The recent re-launch of its iconic Queen’s Road Central flagship store was a great success. As part of the celebration, JOYCE held a dinner to welcome its superstar designer guests, dedicating the event to its founder Joyce Ma who is considered the woman who introduced global fashion to Asia. JOYCE Central expanded to 25,000 square feet from an initial 20,000 square feet, adding a VIP loft for its most important clients. Italian designer Navone worked her magic in redesigning the new store, adding off-the-wall combinations of different textures, bright colours, and everyday things mixed with eccentric artwork.