US-based Tik Tok queen Jessica Wang is known for her iPhone hacks and killer #OOTD posts. She tells Tatler about making the shift from investment banking to content creation, and how she deals with pesky internet trolls.
As her 1.6 million Instagram followers can attest, Jessica Wang is hot property. Though she has been a prominent figure on social media for the past six years, Wang truly hit her stride this year when the lockdown forced her to get creative with her content. When travel came to a half last year, she swapped selfies in dreamy locations like Cannes, Barbados and Qatar for helpful at home Insta-hacks for her loyal fan base.
With the help of her two daughters Hazel and Capri, the NotJessFashion.com digital creator became the face of Apple’s campaign when it used Tik Tok for its iPhone 12 mini launch, an impressive milestone she deems the highlight of 2020.
Here, she reveals how her career has become a family affair, her love for Hong Kong and the most ridiculous thing she has ever heard about herself.
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Where were you born?
I am Chinese and I was born in Tianjin. However, I moved to the US when I was 16.
Where did you study and what was your first job?
I studied finance at Bentley College in Boston, and then moved to New York City to work at Morgan Stanley.
What does your husband do and how did you two meet?
My husband was working at a hedge fund when we met but he is now my business partner and photographer. We met years ago on set at a photoshoot.
Do you children have any idea their mom is a famous content creator?
My oldest Hazel is eight and Capri is five. They’ve become more involved in my work over the years and understand the concept of content creation. It’s always fun when they start throwing in their own ideas––they love to be involved.
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