If Jenny Tsang’s Instagram account is anything to go by, the Hong Kong-born, California-raised content creator knows how to serve good style all year long. Creating effortless ensembles is her forte; pairing oversized coats and combat boots or flowy dresses and sneakers, she strikes the right balance between masculine and feminine each time.
When she isn’t creating content for nearly 300,000 followers or working on her clothing brand byTsang, she has a deep-rooted passion for dance—both jazz and hip hop—a skill she says she picked up in high school. “My all-time favourite song to dance to is Missy Elliott’s Lose Control,” she says. Find out what her typical workday looks like and what she bought with her first paycheck below.
What does Hong Kong mean to you?
Hong Kong is my second home. Although I moved to the US when I was six years old, I spent every summer back in Hong Kong during my school years.
Where did you study and what was your first job?
I graduated from the Academy of Art University in San Francisco where I majored in art direction and design. I was recruited to be an art director at an advertising agency in Los Angeles during my final year.
How did you make your start in the digital world with Tsangtastic?
I started a fashion-focused blog in 2014 while I was still a full-time art director. I used to write about the trends that I was into, the outfits I wore and any new pieces that I purchased. At that time, Instagram was starting to become the main social media platform for people to post their outfit of the day (#OOTD) photos, so I did the same with the looks I wore to work. I never thought this would change my life.
What does a typical workday look like?
I usually wake up around 9am. I eat breakfast, feed my dog and start answering emails. Sometimes I will have Zoom meetings with my manager and/or clients. After lunch, I go out with my photographer to shoot photos. We come home, review the content we shot then edit until about 6pm.