When the World Economic Forum published its annual Global Gender Gap Report 2018, it showed that 89 countries of the 144 countries studied made improvements in closing their gender gap. One of them was Japan, which moved up four ranks from the previous year. However, the country was still only at 110th place, making it the worst performer of the G7 nations. But this past March, one of its biggest organisations showed that it’s hoping to help change this.
Japan Airlines (JAL), one of the country’s major flag carriers, showed its support for gender equality in society when it came in as a major partner of the She Is More Youth Art Competition. The inaugural competition, of which Singapore Tatler was an exclusive luxury media partner, was organised by IIX Foundation, the sister entity of global organisation Impact Investment Exchange (IIX).
The partnership is hardly surprising of the airline, which has a history in nurturing female leaders within its organisation, said Kentaro Dobashi, vice president and regional manager of Japan Airlines Singapore. In 2018, Japan’s Ministry of Economy, Trade and Industry recognised its efforts to promote diversity in its management with the New Diversity Management Selection 100 Award as well as the Nadeshiko Brand Award, which JAL was receiving for the fourth consecutive year.
He adds that the company chose to back the She Is More initiative specifically because “as an international airline, we wanted to extend opportunities to women across the region, and the initiative was an ideal avenue for us to achieve that.”