The hologram display of the Astronimia watch at Jacob & Co was an Instagram-magnet for guests at the store's grand opening party and truly there was so much to photograph. The store features an eclectic, detailed and unique presentation of the greatest designs from the brand; including the Astronomia Octopus where the tentacled sea creature sits majestically in the middle of the dial, replete with sapphire and diamond finishing. Also present at the event, brand founder Jacob Arabo and Astronomia developer Luca Soprana.