There’s no doubt that beauty is Aerin Lauder’s heritage. As the granddaughter of beauty doyenne Estée Lauder, Aerin's fondest childhood memories include spending weekends in Estée's dressing room, watching her grandmother put on make-up and going to international fashion shows with her as a teenager.
A style icon, businesswoman and mother of two, Aerin has been with Estée Lauder, founded by her grandmother, since 1992. Now the company's style and image director, the heiress has inherited more than just the family’s beauty empire and world-renowned last name—namely, a passion for beauty and style which is intrinsic to the Lauder DNA.
Living by the premise that “living beautifully should be effortless”, Aerin decided to create a luxury lifestyle brand that reflects her personal style, aptly named Aerin Beauty, in 2012.
Every piece in the product line—from fragrances and accessories to home décor—closely resembles Aerin’s aesthetic and inspires a beautiful lifestyle with a sense of ease. Described by its founder as "pretty, youthful and fresh", Aerin Beauty has become a staple in luxury homes and is sold in more than 40 countries.
To celebrate the launch of Aerin Beauty in China, we caught up with Aerin at The Peninsula Shanghai to chat about everything from travel tips to her beauty regime and China’s luxury consumers.
How would you describe your personal style?
I’d describe it as timeless and classic, but I always love a twist. I love wearing some colour or print. I definitely wear a lot of all black and it’s a very New York thing, but sometimes I like to incorporate a great piece of jewellery or a patterned shirt.