“How does one do bespoke and retail at the same time?” Anne-Lise Cremona remarks as she reflects on the challenge her father, Henry Cremona, faced over 3 decades ago when he founded Henry Jacques in the south of France.
“Imagine, for 35 years, Henry Jacques was dedicated to the art of bespoke perfumes – full creation from bottle to perfume. When my father started this company in the 80s, the perfume industry was engaging in heavy mass marketing.
“Doing bespoke was extremely difficult – even the glassmakers were slowly stopping their unique know-how. We always had to find ways to create and offer something that was uniquely special to our clients. That’s what we’ve always done, and it’s absolutely beautiful.”