Natalie Cheng, Executive Director, Parkson Holdings
I wish to continue our parents’ legacy of improving the lives of others.
The eldest daughter of Tan Sri William Cheng and Puan Sri Chelsea Cheng grew up watching her father in action as the executive chairman of Lion Group and chairman of Parkson Group. Even today, she shares that he still has an admirable gumption in exploring new ideas for the business despite being in his 70s.
In an age where e-commerce is changing the way we purchase products, Natalie and her team knew that they needed to switch things up to remain relevant in the market. Her advice is: "Never stop learning. Popular trends today will become outdated. Don’t dwell on the past, make changes when it’s necessary. Also, stay humble. You may be the market leader today, but not forever."
Her mother, a charitable tour de force, inspired Natalie to continue giving back to society. Through the Lion-Parkson Foundation by the Lion Group established in 1985, Natalie intends to disburse the funds for education and charitable causes. “My parents have been very involved in charity for as long as I can remember. Together with my siblings, I wish to continue our parents’ legacy of contributing to improve the lives of others.”