Nightspots and entertainment venues shuttered recently as part of Singapore’s fight against Covid-19. But in a collaboration with Razer to live stream music sets, Zouk shows how partygoers can continue raving even in a time of social distancing
What happens in Vegas, usually stays in Vegas. But when Andrew Li, chief executive officer of Zouk Group, met Tan Min-Liang, co-founder and CEO of Razer, in Las Vegas in January, what went down in the Sin City didn’t get left behind.
While they were there, both men spoke about embarking on future collaborations, for instance fitting out Zouk clubs for e-gaming tournaments or incorporating Razer’s technology at Zouk’s Red Tail social bars. “He’s a huge disruptor in his field and we have a lot in common in trying to push the boundaries,” says Li.
When Covid-19 hit, an opportunity arose for the two companies to put some of their plans into action. Inspired by how clubs in China would live stream performances at the peak of the country lockdown in February, Li had already begun to float the idea of doing something similar in Singapore. In March, when the government announced the closure of entertainment venues, Tan reached out to launch a cloud clubbing initiative.