Cathy Chui Lee has been busy: the mother-of-four has partnered with McDonald’s and local illustrator Yan Yan Wong to create six picture books in a series entitled Moral Values, launching on August 13.
With each book conveying a positive life lesson, the collaboration aims to encourage parent-child reading in the city. The collaboration is a first for Lee and the fast food chain and is inspired by Lee’s own experience as a mother and the challenges involved in raising children.
“I really enjoyed the process of creating the books. Through discussing the illustrations with [my daughter] Hayley, I’ve understood more about her thoughts,” Lee says. “Reading with children is one of those irreplaceable parent-child moments. I hope that through the launch of the books with McDonald’s, parents will have more in-depth communication with their children at reading time, grow together, and help them deal positively with problems they face growing up, bringing them closer.”