Poised to be the choice time instrument for urban explorers, Bell & Ross' BR05 collection debuted in Kuala Lumpur in grand style - with a massive pop-up store in the Centre Court of Pavilion KL. At its official opening, the store doubled as a sleek party space for the brand's VIP guests that included Malaysia's power couples Tengku Datin Paduka Setia Zatashah and Dato' Setia Aubry Rahim Mennesson as well as Kavita Sidhu and Roberto Guiati. Bell & Ross' CEO Carlos Rosillo gave his toast before an 11-piece funk jazz band Rainbow Children got the celebration properly under way with a rousing performance on the mall's Spanish steps.