In a visual feast bursting with creativity and pops of colour, 200 artists designed limited edition imaginative trunks auctioned at Louis Vuitton’s milestone bicentennial exhibition in Singapore
The 200 Trunks 200 Visionaries exhibition is both a tribute to Louis Vuitton’s innovative legacy and a stage for creatives to flourish. It features talents and friends of the House who are champions of arts and culture, the sciences, sports, global causes, and more. Among the recognisable names are streetwear brand Supreme, Marc Jacobs, Lego, Chinese visual artist Liu Wei, phenomenal K-pop group BTS, Italian icon Fornasetti, and American architect Peter Marino.
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The featured talents each transformed a metaphorical blank canvas measuring 50x50x100 centimetres, approximately the same as the original trunk that Vuitton conceived in the Fifties, into vessels that depict dreams, fear, desires, abstract concepts and artistic expressions.
“This project has always been about creativity,” says Faye Mcleod, Louis Vuitton’s visual image director. “A real tribute to Louis’s ingenuity and entrepreneurial spirit. We get to see how such a cross-section of talents answered the same brief while also taking a moment to appreciate the man himself.”
Guests enjoyed the exhibition at Marina Bay, Singapore, for free. The country served as the second stop on Louis Vuitton’s international tour.
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The experience began in a briefing room panelled with LED screens. Here, spectators had a chance to witness a celebration of the past, present, and future through the pieces. The creations made by the brilliant visionaries and friends who were invited to personalise the emblematic trunk were presented up close. The first main space was a warehouse, where original art pieces were shown with screen-panelled magic trunks and a robot trunk, Monsieur Louis, which is a futuristic transfiguration of object and creator. The physical trunks, however, were stacked upon their assigned shipping crates. Guests would notice that these were staggered in different heights and random configurations.
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Additionally, those eager to learn more about the pieces pointed their phones to the QR codes linking to online resources that provided clear explanations. The designs were also reproduced on the walls with space for the guests to add their own creations.
Visitors entered an open dreamscape panorama before the circuit ended with two rooms: an interactive space featuring trunks by BTS (designed by the members on each side) and an audio speakeasy featuring a functioning 200-track jukebox trunk by Benji B, a British DJ and producer. Lastly, visitors watched video interviews and browsed books in the lifestyle area before leaving.
The event was a philanthropic endeavour that was separated into two phases. Two million euros have already been raised in the first phase for the talented youth from one of 15 charitable organisations chosen across 13 countries.
The exhibit will culminate in London where the trunks will be auctioned off for charity. The funds will be donated to the scholarship programme initiated by Louis Vuitton to help young artists and other creative talents throughout their studies and careers.
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