This new aesthetic is now poised to dethrone hygge as the biggest lifestyle trend of the post-coronavirus era. It's also all about leading a sustainable, eco-friendly and anxiety-free life
While the Danish concept for "coziness" has taken the world by storm since the late 2010s, the cottagecore aesthetic is now poised to overtake hygge as the biggest lifestyle trend of the post-coronavirus era.
Whereas hygge has been a central tenet of Danish culture for centuries, cottagecore is championed by an emerging community of millennial devotees who promote an idealised interpretation of pastoral life across social media.
The nostalgia-driven trend is particularly popular on TikTok, where hordes of cottagecore enthusiasts have shared videos of themselves interacting with farm animals, taking forest baths or baking a loaf of bread in their whimsical country cottage.
Among them are Lillie Elkins, a self-described "cottagecore witch," who garnered some 348,200 likes on the Chinese platform with a video of her morning routine on an overcast day.
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