Vikas Garg is on a mission to make plant-based living more accessible to all
Plant-based food may be all the rage, but why is it still so difficult to find anything to eat other than boxed salads and plant-based burgers? Enter abillionveg, a new app that promises to make plant-based living (and dining) that much easier.
Founded by Vikas Garg in Singapore, the location-based app allows users to rate and review plant-based dishes, grocery items and cruelty-free products wherever they are. A cross between Instagram and TripAdvisor, it currently boasts over 25,000 reviews from more than 74 countries—the top five being US, Singapore, Canada, UK and Hong Kong.
One of the coolest features of abillionveg is the 'Healthy Eating Challenge', which rewards users US$1 for each review posted with pictures. When the user accumulates 10 reviews (or US$10), they can donate it to an animal sanctuary of their choice (in the abillionveg partner network).
See also: 15 Hong Kong Vegan Accounts To Follow On Instagram
Over a couple of oat milk lattes (plant-based, of course), we met up with Vikas to learn more about his goals for abillionveg and his dreams for a more sustainable world.
Where did you get the idea for abillionveg?
I spent my entire life growing up vegetarian, so at first, it was easy [to find vegetarian options in India]. When I moved to New York, it became a lot harder—you could only eat one thing off the menu (e.g. fries at McDonalds) and there was always this search for food.
About 10 years ago, I became vegan. I cut out all dairy and animal products from my diet and consumption, and that just made life even more restrictive. But despite all that, [going vegan] is still the most inspiring thing I’ve ever done in my life.
See also: The Tatler Guide To Going Vegan
As for the name, is it your goal to convert a billion people to veganism?
Our ultimate goal is to inspire a billion people around the world to live a plant-based lifestyle. Even if they don't become fully vegan, it's about raising awareness around these issues and catalysing a movement, one which we think will be the biggest trend in sustainability in the next 20 years.